Understanding Consumer Behavior Essay Example for Free

Understanding Consumer Behavior Essay Why is understanding consumer behavior of such importance to marketers? Give examples of how marketers apply their understanding of consumer behavior to their marketing strategies. The study of Consumer behavior plays an importance role to the marketers which need to study in how individuals, groups and organizations select, buy, use and dispose of goods, services, idea or experiences to satisfy their needs and wants. The marketers need to research and understand how the study of consumer behavior works and only can positioning their production in the particular groups of people. Marketers need to considered about the factors that affecting the consumer buying behavior before starting a business. Some of the factors that may influence consumer purchase decisions are the cultural influences, social influences, personal factors and psychological factors. Those of the factors are vital when using them to apply as the marketing strategies. For example the marketers are planning to launch a non-halal restaurant in a new shopping complex. Firstly, the marketers need to considered throughout the factors that affecting their consumer behavior. For the cultural influences, the marketers need to concern about the nationalities, religions and values norms or the lifestyle of their target consumer. So in this case the halal users are not be able to visit the restaurant since it touch the religions issue. Therefore the marketers have to change their strategies or set the restaurant in other places which accept with the constraints. Furthermore, the occupation, lifestyle and economic situation of consumer are affecting a people buying decision. When comes to the introduction of sports car, family group of people will rather consider to buy a family car whereas some upper social class of people will take it as consideration. For the people in working class are usually driving a normal car or take public transportation. In this case, the marketers should selling the sports car to the consumer who taking the high salary in upper class. Therefore, the marketers need to understand which group of consumer they are targeting and put on focus to target them.

Electoral Gender-Based Quotas Essay -- Political Science

Hillary Rodham Clinton once said, â€Å"There cannot be true democracy unless women's voices are heard.† In 2006, when Nancy Pelosi became the nation’s first female Speaker of the House, one woman’s voice rang out clear. With this improvement, democracy grew to its truest level ever in terms of women’s equality. Regretfully, female candidates had never been so lucky in the past. There was a time when female candidates were highly underestimated; Men always had higher chance of being selected to any electoral office than any female had, even though they both might have been well qualified for that post. Never in the history of America, males politicians had wanted to recognize those women’ potential and true values; thus, sick and tired of always being misjudged, remarkable females had manifested their desire for equal representation, equal citizenship and equal rights by persistently debating and pleading. Opportunely for them, by the end of 1967 so ciety finally decided to acknowledge the females’ rights; accordingly, several countries decided to establish the gender - based quotas through the affirmative action in order to benefit them. Nowadays, the affirmative action is a growing argument in our society. Some can define it as a quota-based system in which people from different minority groups struggle for their equality and inclusiveness, while others might see it as an unfair way to benefit unqualified groups. But, what is it exactly? The affirmative action mostly refers to rules designed to provide groups that have suffered from discrimination on the ground of race, ethnic and gender in the past, greater opportunities with the principal aim of giving them preferential treatments. Unquestionably, it has aroused jealousy and tons... ... gain something from it. Males’ politicians gain a feminine support, females get to show their skills to the world while us citizens, get to live in a better world in which the government is really looking forward to provide us a superior quality of life. As Suzan Anthony famously said, â€Å"It was we, the people; not we, the white male citizens; nor yet we, the male citizens; but we, the whole people, who formed the Union; Men, their rights and nothing more; women, their rights and nothing less†. Works Cited †¢ http://www.quotegarden.com/feminism.html †¢ http://www.quotaproject.org/aboutQuotas.cfm †¢ www.wikipedia.org †¢ "Women Represent Only 19 per Cent of Membership in Parliament Worldwide – Speaker." Vibe Ghana. 29 Nov. 2011. Web. 29 Nov. 2011. .

Integrative Network Design Project Essay

The redesign for Kudler Fine Foods has covered the topology and standards and has defined the architecture, protocols, and strategies it will employ. Now security is the issue that needs to be reviewed. The most important aspect of any communications platform is that it is secure. This paper will discuss the security of the network and the details of the hardware choices that will be used in it. Security Hardware and Software Between every network and the outside host of threats there is a first line of defense. For almost every network this will be a firewall. A firewall can be both hardware and software and is usually a combination of the two. A firewall creates a barrier between networks. Any outside computer or client must pass through the firewall to access the network or its resources. Only a computer or system that has proper access can easily access a network protected by a properly configured firewall. Though it is not infallible, a firewall is the first and perhaps best means of security available to a network. The Kudler Fine Foods network will have firewalls installed and configured at each location. These firewalls will be designed to allow access from authenticated users inside the network. Communication outside of the network should be minimal and not available from unauthenticated sources. Customers do have the ability to access certain account information from the Kudler Fine Foods website. These accounts allow them an authenticated login to the webserver which can access the firewall and the specific account information behind it. Customers themselves do not have access to the network or its files. A truly secure network does not rely on a firewall alone. Individual devices still require their own security measures installed on them. The method of having each end user device be responsible for its own security is called Endpoint Security and many current forms of security systems use this ideology. Third party software can be installed that handles the actual endpoint security of the device. The important point is that each device has current software that protects against intrusion, viruses, and malware. Devices on the Kudler Fine Foods network will be installed with an application suite that will suit all of these needs. In addition to antivirus and antimalware software every device should have appropriate encryption. LAN vs WAN A local area network (LAN) is the most basic form of network; however the word local can be subjective. A local network can mean a small network in a home, or a business network covering several buildings on a city block. LANs are relatively fast, compact, and when configured correctly, have few errors or problems. The hardware needed to build an LAN is set up on OSI levels 1 and 2 and include devices like switches, bridges, hubs, and repeaters. Wide area networks (WAN) are complex networks that span large geographical areas. The most commonly known WAN is the Internet. WANs tend to be slower in speed, highly complex, and intolerant of system problems. Because of the multitude of connections on a WAN, even a simple down can create problems across the network. Fundamental Network Hardware All networks, whether local or larger, are built on the same types of hardware. Most of these systems are using Ethernet technology to connect them. Ethernet cabling uses twisted pair cabling to transmit data and connect devices with a universal technology. Networks use a system of routers, hubs, and switches connected by Ethernet cable. Routers are gateways between networks; these are frequently combined with other devices like a modem. Hubs create a connection point between sections of a network.  Hubs function by relaying frames received to all clients. Hubs are â€Å"dummy† technology in that they do not analyze the frames coming to them and do not relay them specifically to the intended recipient. Instead they transmit any received frame to all clients connected to them. This is a quick, cheap way of ensuring data is transmitted, but it does create large amounts of extra network traffic. A smarter and more expensive piece of equipment contemporary to the hub is the switch. A switch does the same function as the hub but is smarter than a hub. While hubs simply repeat their information to all clients, switches scan the frames that come to them and determine the recipient address. This way the switch can forward the frame to the proper client without tying up more network resources than necessary. Conclusion The Kudler Fine Foods network upgrade will be constructed on Ethernet technology, just as it is now. The fundamental construct will involve use of these hardware technologies and will include switches and routers. The three buildings are in different cities, so they will each have their own local networks. Each network has a connection to the other networks so they are connected by a wide area network at the same time. The devices at each location will be responsible for their own endpoint protection while each local network will be protected by a firewall.

William Shakespeare s Volpone And Twelfth Night - 2004 Words

In Volpone and Twelfth Night both Shakespeare and Jonson use disguise to make the audience laugh, but also to explore more serious themes. Such as gender issues within Shakespeare and Jonson with exploring greed and how it can destroy you. The playwrights make the audience laugh by using a range of different methods such as interaction with the audience throughout the plays. The writers’ purposes right at the beginning are to explore the theme of greed through humour, and explore the roles people hide behind. As Francois de La Rochefoucauld says; ‘We are so accustomed to disguise ourselves to others that in the end we become disguised to ourselves’ this suggests that mankind are so practised in disguise that the blur between reality and falsehood becomes invisible even to themselves. The audience’s expectation of the plays is to be engaged with them and for them to feel superior to the characters within the play; thus if the characters make fools of themsel ves they will laugh. Disguise is also something the audience wants to see. What the audience also wants is a sense of dramatic irony. This is used throughout - thus making the audience to feel as if they have the upper hand, they know more than the actual characters themselves. In Twelfth Night Shakespeare uses gender roles and cross dressing to create disguise. This creates a sense of gender ambiguity and this is what makes the audience laugh - but although it creates a sense of fun and liveliness it also examines